pro pigment: acrylic paint brand
Pro Pigment is a hypothetical acrylic paint brand that is for professional artists, and they wanted a complete redesign of their brand image that was minimal, yet unique. My role was to design a logo, color and type system, packaging, and advertising posters that maintained their professional, and visually distinct, look while being applicable to the range of products they produce.
Concept:
My initial concept ideas leaned heavily on paint motifs, but it was perceived more like a craft store brand rather than a professional brand. I revisited my goals for Pro Pigment, which was creating a minimalistic design that would stand out on shelves and be easily accessible for
users, and shifted my focus more on a corporate style.
Feedback:
After my pivot, my designs were achieving the style goals that I set, with a couple exceptions. The box packaging did not read as professional with the cream background color, so I carried the navy throughout all of the packaging - not just the paint tube labels. The advertising poster concepts that I was working on also did not line up with the minimalistic, professional style I was going for, so I did some more sketching and figured out the simplistic look I was going for.
Outcome:
As a result of my work creating a brand identity, packaging, and posters, the hypothetical acrylic paint brand Pro Pigment was able to establish itself as a unique, yet professional brand. The design system that I set up is applicable to many different products and will allow future growth for the brand.
